explanatory Research is the conducted for a problem which was not well researched before, demnds priorities, generates operational definitions and provides a better-researched model. It is actually a type of research design which focuses on explaining the aspects of your study in a detailed manner. The researcher starts with a general idea and uses research as a tool which could lead to the subjects that would be dealt in the incoming future. It is meant to provide details where a small amount of information exists for a certain product in mind of that researcher. For starting your research, you need to create a research outline or speech outline to pitch your research idea to your professor or a boss or in a board meeting.

Explanatory Research is conducted in order to help us find the problem that was not studied before in-depth. The Explanatory research is not used to give us some conclusive evidence but helps us in understanding the problem more efficiently. When conducting the research, the researcher should be able to adapt himself/herself to the new data and the new insight that he discovers as he/she studies the subject.

Explanatory Research Definition, Explanatory Research Example, explanatory Research Question

It does not aim to provide final and conclusive answers to the research questions but allows the researcher to explore the research with a varying level of depths.  “It has been noticed that “exploratory research is the examination, which shapes the base for different inquiries about, it is the building obstruct for alternate looks into.”, it is the building block for the other researchers. It can even help in deciding the exploration configuration, testing philosophy and information gathering strategy”. Research allows the researcher to tackle such problems where no or less research has been done.

Purpose of Explanatory Research:

  • Increasing Understanding:
    The purpose of explanatory research is to increase the understanding of a researcher on a certain subject. It does not provide conclusive results because of lack of its statistical strength, but it makes the researcher determine how and why things happen.
  • The flexibility of Sources:
    Secondary sources, such as published literature or data, are commonly used in the explanatory type of research. Care ought to be taken to choose a scope of fair-minded sources to give a wide and balanced comprehension of the subject.
  • Better Conclusions:
    Exp-Research can be very advantageous in directing subsequent research approaches. A great understanding of the subject allows the researcher to hone subsequent research questions and can greatly increase the usefulness of a study’s conclusions. This exploration is likewise exceptionally valuable in deciding the best way to deal with accomplish a specialist’s goal. The CV is also very important

Explanatory Research Challenges:

  • Bias information:
    Exp-Research generates such types of information and interpretations which could sometimes lead to banal information.
  • Useless samples:
    Exp-Research studies make use of modest number samples which could not be for a targeted/ specific type of audience.

Explanatory Research Types

Some of the popular methods of explanatory research design include literature searches, depth interview, focus groups, and case analysis.

  • Literature Research
  • In-depth study of every single problem
  • Focus Group Research
  • Case Analysis Research

Literature search:

A literature search is one of the fastest and least expensive means to discover hypothesis and provide information about the subject we’re studying. There is an enormous amount of information available on the internet, libraries. The literature search may include magazines, newspaper, trade literature, and academic literature.

Literature research example: Expect an issue is “The reason is item deals lower?” This can without much of a stretch be assessed with the guide of distributed information which ought to specify “whether the issue is an “industry issue” or a “firm issue”.

Depth interview:

The literature search is a good start but it would be much preferred to talk to a person who is well informed about the specific subject that you’re studying. These people can be professionals or person outside the organization. Depth interviews are widely used to tap information and the experience of the individuals with the information related to the specific subject we’re studying. Anyone with information related to the problem is a strong candidate for the depth interview.

Depth Interview Example: A youngsters’ book distributor got valuable data in regards to a business decay by talking with administrators and teachers who uncovered that expanding quantities of individuals were utilizing library offices and conceivably purchasing fewer books for their kids.

Focus groups:

Another method used is the gathering of the people who have a common objective and has information about the specific problem at hand. Focus group can have 8-12 members. While selecting the members, it should be kept in mind that the individuals have information about the problem.

Case Analysis:

Researchers can understand and tackle the problem more efficiently by dealing with the carefully selected cases or cases of the phenomenon. Analysis of the case of the organization which has gone through the same case will help in dealing with the problem more efficiently.

Case Analysis Example: L.L.Bean is perceived for its excellent request satisfaction. Notwithstanding amid the bustling Christmas season, the company, for the most part, fills more than 99 % of its requests accurately. Hence, different organizations have tried to enhance their own particular request satisfaction by bench-marking L.L.Bean.

Why explanatory research:

The Explanatory Research allows the researcher to provide the deep insight into a specific subject, which gives birth to more subjects and provides more opportunities for the researchers to study new things and questions new things. The deep study of subjects creates a cycle and, the critical thinking/study of the subject creates more questions and those questions lead to more ways for the researchers to study more things related to that subject.

Purpose of Explanatory Research:

Exploratory researchers are normally led when an issue is not obviously characterized. It permits the agent to familiarize with the issue or idea to be examined, and conceivably create theories (meaning of theory) to be tried. By and large, this research is completed by the utilization of center gatherings or little gathering dialog’s, that is every now and again used in looking into the market. Exp. Research can be immensely valuable for social research. They are vital when an agent is breaking new ground and they ordinarily convey new data about a point for research. They’ve likewise been a hot-spot for the grounded hypothesis.

Exploratory research studies have three main purposes: to fulfill the researcher’s curiosity and need for greater understanding, to test the livability of beginning a more top to bottom review, and furthermore to build up the techniques to be utilized as a part of any after research ventures.

Explanatory Research Definition, Explanatory Research Example,

explanatory Research Question

  • Descriptive research, being quantitative in nature, is not efficient to open-ended questions, this type of research can answer these questions more efficiently.
  • research is more flexible as compared to that of descriptive research.
  • The descriptive research uses the tools like mean, average, median and frequency. On the other hand, Explanatory research allows the researcher to use the tools which are more qualitative in nature.
  • The amount of information that the researcher has in mind, determines which type of research he/she should use to get better results. With only vague ideas in mind, it would be good for the researcher to go to exp. research. On the other hand, information like quantitative data allows the researcher to go for descriptive research which leads to unearthing specific relationships.
  • Explanatory research needs to be conducted first, and then use that collection of information which is required for descriptive research.

Causal Research (Explanatory research)

Causal research, also known as explanatory research is conducted in order to identify the extent and nature of cause-and-effect relationships. Causal research can be conducted in order to assess impacts of specific changes in existing norms, various processes etc.

Causal studies focus on an analysis of a situation or a specific problem to explain the patterns of relationships between variables. Experiments are the most popular primary data collection methods in studies with causal research design.

The presence of cause cause-and-effect relationships can be confirmed only if specific causal evidence exists. Causal evidence has three important components:

1. Temporal sequence. The cause must occur before the effect. For example, it would not be appropriate to credit the increase in sales to rebranding efforts if the increase had started before the rebranding.

2. Concomitant variation. The variation must be systematic between the two variables. For example, if a company doesn’t change its employee training and development practices, then changes in customer satisfaction cannot be caused by employee training and development.

3. Nonspurious association. Any covariation between a cause and an effect must be true and not simply due to another variable. In other words, there should be no a ‘third’ factor that relates to both, cause, as well as, effect.

The table below compares the main characteristics of causal research to exploratory and descriptive research designs

Causal researchExploratory researchDescriptive research
Amount of uncertainty characterizing decision situationClearly definedHighly ambiguousPartially defined
Key research statementResearch hypothesesResearch questionResearch question
When conducted?Later stages of decision makingthe Early stage of decision makingLater stages of decision making
Usual research approachHighly structuredUnstructuredStructured
Examples‘Will consumers buy more products in a blue package?’‘Which of two advertising campaigns will be more effective?’‘Our sales are declining for no apparent reason what kinds of new products are fast-food consumers interested in?’‘What kind of people patronize our stores compared to our primary competitor?’‘What product features are the most important to our customers?’

Main characteristics of research designs

 Examples of Causal Research (Explanatory Research)

The following are examples of research objectives for causal research design:

  • To assess the impacts of foreign direct investment on the levels of economic growth in Taiwan
  • To analyze the effects of re-branding initiatives on the levels of customer loyalty
  • To identify the nature of the impact of work process re-engineering on the levels of employee motivation

Advantages of Causal Research (Explanatory Research)

  • Causal studies may play an instrumental role in terms of identifying reasons behind a wide range of processes, as well as, assessing the impacts of changes on existing norms, processes etc.
  • Causal studies usually offer the advantages of replication if the necessity arises
  • This type of studies are associated with greater levels of internal validity due to the systematic selection of subjects

Disadvantages of Causal Research (Explanatory Research)

  • Coincidences in events may be perceived as cause-and-effect relationships. For example, Punxatawney Phil was able to forecast the duration of winter for five consecutive years, nevertheless, it is just a rodent without intellect and forecasting powers, i.e. it was a coincidence.
  • It can be difficult to reach appropriate conclusions on the basis of causal research findings. This is due to the impact of a wide range of factors and variables in the social environment. In other words, while casualty can be inferred, it cannot be proved with a high level of certainty.
  • In certain cases, while the correlation between two variables can be effectively established; identifying which variable is a cause and which one is the impact can be a difficult task to accomplish.


The explanatory research is such type of research which is a pillar of the other type of researchers. Before initiating work for your next research, one should always conduct explanatory research first, because without it the research would be incomplete and it wouldn’t be as efficient. Explanatory research works to give your survey and research design a better focus and significantly limits any unintended bias information.

Explanatory Research – What Is It?

Ideas, Formulas and Shortcuts for Explanatory Research

The researcher knows in advance precisely what he is searching for. At the same time he must be aware of the uncertainty of social science. He does not exactly know what he is looking for. Also, he has full control of time and potential causes. Great researchers are extremely creative.

If you wish to learn more regarding the research or wish to share your thoughts, we’d like to hear from you! The secret to successful research is to realize the underlying methodologies, to select the proper tool for an undertaking. Qualitative research comprises a little collection of participants, dependent on criteria’s defined by the researcher. On the flip side, quantitative research attempts to classify, count or measure. Conducting business research isn’t an easy job. It’s crucial to be honest within a case study. Believe, you are going to be glad for it when you come to place the case study together.

Systematic study geared toward removing our biases is vital to understanding the world. As research involves a massive cut off from the pocket, it is critical to define the issue clearly. Approaching product research and the consequent data can be an intimidating task with little immediate gratification.

Think of ways to boil the data down into its most important components and the way you can use good visual design to present the main information first. Collection of data The assortment of information is regarding the gathering of facts that are to be utilized in solving the problem. When it can be hard to directly manipulate data without specialist software and abilities, don’t be reluctant to visit learn more about the raw data yourself.

How to Find Explanatory Research Online

People set goals for all types of factors. Attempt to have a thorough understanding of the research targets, and if you’re fortunate enough, the business objectives. Your target is rapid validation so you can quickly iterate your thinking. The objective is to develop a deep comprehension of a person’s life, decisions and challenges. Or, in case you have an extremely specific goal and question, then, for instance, it’s better to create a corresponding scenario, which will aid user to sort cards more effectively.

Things You Should Know About Explanatory Research

In that case, showcasing your abilities and input into a project will be quite important. Essentially, you grow your understanding of a subject and then you use qualitative research methods ensure that your knowledge of a subject is accurate. Whenever your prior knowledge is limited, it’s important to become up-to-speed quickly. Knowledge of processes is one particular thing. It’s always a good idea to mix qualitative and quantitative research techniques, therefore validating some first insights and concepts is essential to squeezing the most out of your research.

Conduct research on your users’ attitudes before development to make sure that you build an item that differs from what your competition offers, addressing real pain points which exist in the marketplace. It’s important to not forget when developing a solution or service to tailor it to fulfill the requirements of a specific set of users, as opposed to a generic group. The business began its company in the mid 1950’s in the center of Illinois.  As it continues to struggle with its expansion in the United States and eventually succeeds, it is very likely that the company will only need to apply most of the same strategies while attempting to eventually change its strategy overseas if needed.

The difference of 10 lbs in the last example, is often known as the effect size. For the website, it’s crucial to be professional but also offer the CRA a feeling of comfort and assurance that the website is appropriate for participation in the protocol. More simply, it’s likewise an issue of commercial survival for those media companies in question. At length, you work towards open-ended questions that might be more difficult cognitively for the research participant. Difficulty in receiving people to pinpoint where the issue is and subsequently diagnosing the issue. It’s always helpful to observe how others have tackled a specific issue. After all, it’s a method of researching a prospective problem that isn’t clearly defined.

Think about including contextual help where it’s going to be helpful. Often providing some extra assistance and guidance is essential, especially every time a dashboard will probably be rarely used, or frequently employed for the very first time. Getting in a position to know why the cards belong in some specific categories is crucial.

The procedure isn’t as easy as you might think. A critical part of the research procedure is gathering knowledge from the net and other existing literature. Defining and identifying the issues The procedure for market research begins with the identification of issues encountered by the organization. It is very important to know why user makes a specific choice.